But that’s exactly who Stoppelman is, and that’s the lengthy course he has set for his company. 16 on our 40 Under 40 list) who has taken the long view against critics clamoring for a quicker path to profitability. It’s a bit of a trope: a young, ambitious founder-CEO (Stoppelman is 35 and No. The library of Yelp reviews now stands at 42.5 million, and the site has 108 million monthly uniques - more people than ever in over 120 cities visit Yelp to find the best dim sum, dry cleaner, dermatologist, or dog park.ĭespite a robust user base, an international footprint, and an aggressive push into advertising sales, Yelp, like so many other Internet darlings, has yet to turn a profit. Traffic is at an all-time high, up 75%, year over year outside the U.S. Second-quarter 2013 revenue of $55 million exceeded expectations. In July the San Francisco-based company bought SeatMe, a reservations service that competes with the likes of OpenTable (OPEN), for $12.5 million. Twice Stoppelman has rejected offers to buy Yelp, first for a reported $500 million, from Google (GOOG), then for $1 billion from Yahoo (YHOO). Since then Yelp (YELP) has grown into a multi-national publicly traded company with 1,700 employees and a market cap of $4 billion. My personal recommendation is that he doesn’t go.” Stoppelman got in and attended anyway, only to drop out a year later so he could start Yelp, a user-driven business-review service, with his friend Russ Simmons. “I don’t think Jeremy needs to go to Harvard,” Musk recalls typing.
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